Testing Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.
Affecting the general paid search performance are various elements. And a member of these various elements is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
The What and How in Testing:
In conducting a test in Ad copy, there are lots of elements available for use. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. And as for this articles, the Ad copy title will be in focus. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. Presuming that you are selling home electronics, below are the scenarios you should try.
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Test2: Home Electronics:
In your title, go ahead and try adding terms or words that are highly searched and highly profitable. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.